Vlogging is a blend of the words ‘video’ and ‘blogging’, where the content being produced is published as a video. As you would with a written blog, a vlog is when you discuss a particular topic or show something to others. 

It is a form of communication that has been growing in popularity over the last decade, especially on YouTube. YouTube isn’t the only place for vlogging though - vloggers (the person doing the vlog) often publish their content across various other platforms, like Facebook and Instagram. 

The purpose of a vlog is to create a relationship between the vlogger and their audience, with a look to share experiences, build a fanbase, get to know more people from around the world, and possibly even earn an income. 

More recently, TikTok has boomed in popularity as the place to share video content, and vlogs are no exception, providing you don’t mind them in short bursts. (Although TikTok now allows you to upload up to 10 minutes of video, its 15-second, 60-second and 3-minute formats remain the most popular with viewers.)